7 Twitter Rules for Business

Twitter has been making some serious headlines from the recent, Twitter security link to the changing of newsfeeds and algrorithims. Although Twitter has become a hot topic for some of the less than glamorous or pleasing aspects of the social platform.

However, Twitter is still very much so a top contender for many businesses who are looking to reach a bigger audience. Twitter allows you to instantly spread the word out about your business, product, service, idea or project. But if you want to have an effective promotion on Twitter, you need to use strategies that will ensure you have as many followers as possible. Here are some Twitter promotion rules that can help you take your small business to the next level.

Be You

As much as Twitter is for showcasing your brand image, it needs to reflect your values. For example, if you own a small restaurant, you can post photos of yourself cooking in the kitchen or looking for ingredients in the woods. Just do anything that can bring Twitter users closer to your business. You should also include your employees in these photos so that the customers know all the people behind your brand.

Don’t Sell – Converse

The best way to mount an effective marketing campaign on Twitter is not to send out sales pitch at all times but to converse with your followers. As long as you follow the right promotion rules, they will get interested in your business and products without frequently bombarding them with boring sales pitch.

Talk in Real Words

While it is always tempting to include that great copy written sales line in your promotion, Twitter isn’t the place to re-apply it. Tweet without such lingo, in the tone you would use when conversing with your friends. For example, you can use the words “cool” or “awesome” when talking to your followers about your products. Using a casual tone will attract the attention of customers more than when you use a boring sales line.

Don’t Auto-Tweet

Twitter is not a bulletin board, so auto-posting from your Facebook page is not recommended. Nobody will think you are listening if your feeds are filled with Facebook links. You need to participate in the conversation by sending out your own tweets, reading other tweets and responding to them.

Use scheduling feature for all the important things

Apps, like Hootsuite, come with a feature called scheduling that will enable you to schedule important Tweets well in advance. Use them to schedule promotions and events that you may forget.

Tweet About Others

The best way to rub shoulders with the Twitter elite is to follow them and regularly tweet about them. By retweeting their posts and articles, you will be earning their trust and at the same time impressing your followers. Remember your customers are very valuable so don’t fail to respond to every Tweet they send you, however unpleasant it may be.

Be Helpful

While you should tweet about your promotion or business, make sure your tweets aren’t direct ads. Your tweets need to offer something helpful, whether it’s entertainment or just information. Give people a reason to follow you.

Remember the more effort and time you put into your Twitter marketing, the more rewarding it will be. Provided you follow the aforementioned tips, Twitter can be a great promotion tool for a small business.